Over the last few months, Applied Concepts has gone through a transformation culminating in our Relaunch in September 2021!
Find out what's new and different!
Applied Concepts was acquired by Boston-based growth equity investors who have invested millions of dollars into new technology, refreshed training programs, hiring industry leaders, and rolling out a new consultative approach to helping dealers.
Under new leadership, we are 100% committed to building the definitive source of training in the auto industry.
We are committed to being the definitive leader in training, and we are making the people investments to accomplish that.
Our new training program, Modern Retailing 2021, is the most forward-facing, most relevant, and highest-ROI training program in the industry. It builds on the sturdy foundation of Applied Concepts 35+ year history but introduces a number of refreshed benefits:
We've rolled out new learner-facing technology, such as Digital Office, Perform LMS, and Thought Industries, as well as internal technology, such as Salesforce, Hubspot, and Freshdesk, to improve our level of service to our customers and our learners.
As the industry goes through a technology transformation, we're committed to leading the way.
Your dealership’s unique strategic objectives are supported by your custom Coaching Action Plan, an ever-evolving document that targets training to where you need it most.
Want to focus on appointment show rate? How about multi-channel communication? Does your sales support your service and F&I revenue? Your personalized CAP will ensure your training is aligned behind your goals.
Our new consultative approach is central to everything we do. We work for you.
Our content is constantly being refreshed and updated to ensure your team is benefiting from our commitment to being the most sophisticated and market-facing training company in the auto industry
Learn more about the new Applied Concepts or request a free consultation [HERE].