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Advanced Topics Sales Playbooks & Guides

The Ultimate Guide to Auto Sales
By Insights Team on November 15, 2020

It’s an age-old question: Are great salespeople born or made? It helps to have a bit of charisma and a healthy dose of a rise-and-grind mentality, but what sets a great salesperson apart...

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Foundational Topics Sales

Top 5 Tips: Modern Auto Retailing
By Insights Team on November 15, 2020

Modern auto retailing is inherently a multi-step process that requires 6+ interactions, including those that are purely digital, before a purchase is made. It's also inherently a...

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Foundational Topics Sales Service

Core Concepts of Modern Auto Retailing
By Insights Team on November 15, 2020

You've probably heard it time and time again: how you sell cars is changing. Today, buyers expect a different experience than what your parents and grandparents expected. Changing...

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Foundational Topics Sales Service

Two Key Selling Methods in Auto Sales
By Insights Team on November 15, 2020

Have you given any thought to your sales methodology? It may seem like an esoteric concept that over complicates things. But spending some time thinking about the various sales methods...

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Advanced Topics Sales

Seamless Process to Increase Car Sales
By Insights Team on November 15, 2020

We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...

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Foundational Topics Sales

Understanding Buying Journeys in Auto Sales
By Insights Team on November 15, 2020

Every customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...

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