We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...
Continue ReadingWe do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...
Continue ReadingEvery customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...
Continue ReadingAdvanced Topics Research & Data Sales Service
In the hallowed halls of Applied Concepts, we often discuss a question that is central to helping our dealers sell more cars: what makes a customer interaction good or bad? If you ask...
Continue ReadingCOVID-19 Advanced Topics Sales Playbooks & Guides
In the age of texting and chat apps, where does a good ole fashioned email fit into the communication mix? The answer is — everywhere! Done right, email can be a great tool to bolster...
Continue ReadingCOVID-19 Advanced Topics Sales Service Playbooks & Guides
Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is available 24/7 and you can get almost anything on-demand,...
Continue ReadingThink back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information and actually perform well. Yet we’ve all taken the route of...
Continue ReadingSince 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.