Insights & Resources

Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.

[Videos] COVID-19 Crisis - Complete Series of Best Practices

Applied Concepts is dedicated to helping you through this ever changing landscape, that is why we are currently offering our...


( read )

Tags: COVID-19

Phone Skills 101 - Going from Good to Great

The average consumer will have completed around 14 hours of online research and have a vehicle in mind by the time they call...


( read )

Tags: Foundational Topics, Sales, Service

[Video] COVID-19 Crisis - Best Practices for Dealerships
The world looks a lot different than it did just a few weeks ago. We hope for and expect this crisis to be temporary. In...

( read )

Tags: COVID-19, Foundational Topics

Best Practices for Dealerships to Navigate the COVID-19 Crisis

Adjust Your Mentality

In this time of uncertainty, approach each conversation with empathy. The goal of a conversation during...


( read )

Tags: COVID-19