We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...
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We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...
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Every customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...
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Advanced Topics Research & Data Sales Service
In the hallowed halls of Applied Concepts, we often discuss a question that is central to helping our dealers sell more cars: what makes a customer interaction good or bad? If you ask...
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COVID-19 Advanced Topics Sales Playbooks & Guides
In the age of texting and chat apps, where does a good ole fashioned email fit into the communication mix? The answer is — everywhere! Done right, email can be a great tool to bolster...
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COVID-19 Advanced Topics Sales Service Playbooks & Guides
Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is available 24/7 and you can get almost anything on-demand,...
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Think back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information and actually perform well. Yet we’ve all taken the route of...
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