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Advanced Topics Sales

Seamless Process to Increase Car Sales
By Insights Team on November 15, 2020

We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...

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Foundational Topics Sales

Understanding Buying Journeys in Auto Sales
By Insights Team on November 15, 2020

Every customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...

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Advanced Topics Research & Data Sales Service

Effective Interactions in Car Sales
By Insights Team on November 15, 2020

In the hallowed halls of Applied Concepts, we often discuss a question that is central to helping our dealers sell more cars: what makes a customer interaction good or bad? If you ask...

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COVID-19 Advanced Topics Sales Playbooks & Guides

Email Selling Playbook
By Insights Team on June 16, 2020

In the age of texting and chat apps, where does a good ole fashioned email fit into the communication mix? The answer is — everywhere! Done right, email can be a great tool to bolster...

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COVID-19 Advanced Topics Sales Service Playbooks & Guides

Live Chat Playbook
By Insights Team on May 10, 2020

Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is available 24/7 and you can get almost anything on-demand,...

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Research & Data

Why do Applied Concepts' Programs Actually Work? Science.
By Insights Team on May 3, 2020

Think back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information and actually perform well. Yet we’ve all taken the route of...

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