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Modern auto retailing is inherently a multi-step process that requires 6+ interactions, including those that are purely digital, before a purchase is made. It's also inherently a...
You've probably heard it time and time again: how you sell cars is changing. Today, buyers expect a different experience than what your parents and grandparents expected. Changing...
Have you given any thought to your sales methodology? It may seem like an esoteric concept that over complicates things. But spending some time thinking about the various sales methods...
Every customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...
Playbooks & Guides
Making outbound calls is a tough gig. On a good day, you may speak with 10% of prospects that you call, most of whom scurry off the phone before you even finish introducing yourself. The...
The average consumer will have completed around 14 hours of online research and have a vehicle in mind by the time they call your dealership. Even if the consumer ends up buying...
Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.