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You've probably heard it time and time again: how you sell cars is changing. Today, buyers expect a different experience than what your parents and grandparents expected. Changing...
Have you given any thought to your sales methodology? It may seem like an esoteric concept that over complicates things. But spending some time thinking about the various sales methods...
Research & Data
In the hallowed halls of Applied Concepts, we often discuss a question that is central to helping our dealers sell more cars: what makes a customer interaction good or bad? If you ask...
Playbooks & Guides
Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is available 24/7 and you can get almost anything on-demand,...
One of the biggest challenges faced by salespeople is getting on the radar of a prospect. The biggest challenge is likely staying on their radar. Fortunately, in an age where the average...
The average consumer will have completed around 14 hours of online research and have a vehicle in mind by the time they call your dealership. Even if the consumer ends up buying...
Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.