Insights & Resources

Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.

Live Chat Playbook
By Insights Team On May 10, 2020

Live Chat Playbook

Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is...

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Tags: COVID-19, Advanced Topics, Sales,

Why do Applied Concepts' Programs Actually Work? Science.

Think back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information...

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Tags: Research & Data

Text Message Selling Playbook

One of the biggest challenges faced by salespeople is getting on the radar of a prospect. The biggest challenge is likely ...

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Tags: COVID-19, Sales, Service,