Insights & Resources

Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.

Live Chat Playbook
By Insights Team On May 10, 2020

Live Chat Playbook

Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is...


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Tags: COVID-19, Advanced Topics, Sales,

Why do Applied Concepts' Programs Actually Work? Science.

Think back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information...


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Tags: Research & Data

Text Message Selling Playbook

One of the biggest challenges faced by salespeople is getting on the radar of a prospect. The biggest challenge is likely ...


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Tags: COVID-19, Sales, Service,

Playbook for Car Video Tours

Sending customers a video tour of the vehicle that they are interested in is a great tool to have in your toolkit. It does not...


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Tags: COVID-19, Advanced Topics, Sales,

Playbook for Sales Voicemails

Making outbound calls is a tough gig. On a good day, you may speak with 10% of prospects that you call, most of whom scurry...


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Tags: COVID-19, Foundational Topics, Sales,

[Videos] COVID-19 Crisis - Complete Series of Best Practices

Applied Concepts is dedicated to helping you through this ever changing landscape, that is why we are currently offering our...


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Tags: COVID-19

Phone Skills 101 - Going from Good to Great

The average consumer will have completed around 14 hours of online research and have a vehicle in mind by the time they call...


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Tags: Foundational Topics, Sales, Service

[Video] COVID-19 Crisis - Best Practices for Dealerships
The world looks a lot different than it did just a few weeks ago. We hope for and expect this crisis to be temporary. In...

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Tags: COVID-19, Foundational Topics

Best Practices for Dealerships to Navigate the COVID-19 Crisis

Adjust Your Mentality

In this time of uncertainty, approach each conversation with empathy. The goal of a conversation during...


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Tags: COVID-19

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