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Playbooks & Guides
It’s an age-old question: Are great salespeople born or made? It helps to have a bit of charisma and a healthy dose of a rise-and-grind mentality, but what sets a great salesperson apart...
Modern auto retailing is inherently a multi-step process that requires 6+ interactions, including those that are purely digital, before a purchase is made. It's also inherently a...
You've probably heard it time and time again: how you sell cars is changing. Today, buyers expect a different experience than what your parents and grandparents expected. Changing...
Have you given any thought to your sales methodology? It may seem like an esoteric concept that over complicates things. But spending some time thinking about the various sales methods...
We do a lot of mystery shopping at Applied Concepts, and one of the biggest areas of opportunity we find is improving a dealership's sales process. In particular, dealers fail to realize...
Every customer has a different buyer persona and a unique need or concern. That means each customer will navigate the car buying process in a unique way. This is known as a customer...
Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.