Insights & Resources

Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.

Email Selling Playbook

In the age of texting and chat apps, where does a good ole fashioned email fit into the communication mix? The answer is —...


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Tags: COVID-19, Advanced Topics, Sales,

Live Chat Playbook
By Insights Team On May 10, 2020

Live Chat Playbook

Live chat on websites is very much en vogue right now — and for good reason. In the age of convenience, where information is...


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Tags: COVID-19, Advanced Topics, Sales,

Why do Applied Concepts' Programs Actually Work? Science.

Think back to when you were a student. Everyone knows that cramming for an exam isn’t the best approach to retain information...


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Tags: Research & Data

Text Message Selling Playbook

One of the biggest challenges faced by salespeople is getting on the radar of a prospect. The biggest challenge is likely ...


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Tags: COVID-19, Advanced Topics, Sales,

Playbook for Vehicle Video Tours

Sending customers a video tour of the vehicle that they are interested in is a great tool to have in your toolkit. It does not...


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Tags: COVID-19, Advanced Topics, Sales,

Playbook for Sales Voicemails

Making outbound calls is a tough gig. On a good day, you may speak with 10% of prospects that you call, most of whom scurry...


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Tags: COVID-19, Foundational Topics, Sales,