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Leading Auto Industry Executive Joins Applied Concepts' Leadership Team ORLANDO, FL — Applied Concepts is pleased to announce that Brett Kelly is joining the company as Executive Vice...
Customer demand for live chat is growing everyday, and Applied Concepts is committed to helping you navigate this reality. There's a bit more to it than meets the eye. Below are our top...
Playbooks & Guides
It’s an age-old question: Are great salespeople born or made? It helps to have a bit of charisma and a healthy dose of a rise-and-grind mentality, but what sets a great salesperson apart...
Modern auto retailing is inherently a multi-step process that requires 6+ interactions, including those that are purely digital, before a purchase is made. It's also inherently a...
You've probably heard it time and time again: how you sell cars is changing. Today, buyers expect a different experience than what your parents and grandparents expected. Changing...
Have you given any thought to your sales methodology? It may seem like an esoteric concept that over complicates things. But spending some time thinking about the various sales methods...
Since 1983, Applied Concepts has been empowering dealerships and their staff to more effectively use the phones as a sales channel by providing training, data, accountability, and expert insights to drive lead conversion and sales.